From physical and digital products, services, and experiences to storytelling, we design unique and effective solutions for brands, people, and the planet.
We devise systems.
Sheesh
Not another kabob joint! The mandate from the client seemed as clear as it did impossible: To create a unique, contemporary American fast-casual dining experience based on the Afghan-Persian culinary tradition that was not just inclusive of but also attractive to women and families, responsive to modern dietary needs and portion sizes, and distinctly non-ethnic in a way that defies negative stereotyping. Sheesh is launching in the fall of 2018.
The art of grilling is in the DNA of the brand.
Excerpt from the design brief.
A modernized take on the traditional menu.
The brand values of integrity, versatility and agility as represented by the interior finishes.
The logo meanders like a good fairytale from a campground on the Silk Route.
Exterior signage prototype.
Silk road culinary herbs and spices connect the dots between ancient heritage and the contemporary environmental context.
We use humor and attitude to deliver dietary education as part of brand messaging.
A modular menu and messaging wall.
Comfortable and casual, like the cuisine.
Serviceware inspiration.
Shouk
Picture an all-vegetarian Israeli market. We did. Marrying the din of an open air market pita stand with a reliable bag of found objects we created an environment that communicates the essence of the bazaar while providing for a delightful discovery of another side of the greater Middle Eastern cuisine that goes well beyond falafel. Try the cauliflower!
Excerpts from the design inspiration deck.
Functional signage built from scraps.
Window signage.
Keeping a low carbon footprint wherever possible is core to the brand.
A modular menu system built entirely by hand of found objects.
Dimensionalizing the brand.