Mainsail
Brand Identity Refresh
Simplifying the logo and reducing the number of colors to a unique blue strengthens and unifies the overall brand presentation.
An excerpt from the updated brand style guide.
Iconography and Secondary Visual Devices
LinkedIn page icon
YouTube icon
The sail device enables an improved recall of the brand moniker and progressive, forward-thinking values across a variety of applications.
Tagline Device Specification
Right-aligned application of the brand shorthand and tagline in a lockup.
Content Strategy, Photography Style Definition & Storytelling Production
Progressive, critical infrastructure imagery that speaks to the target audiences from the enterprise to agriculture, defense, and government sectors.
Web, Direct Email & Social Media Activation
Publication Design System
Branded Apparel
