Mainsail
Brand Identity Refresh
Simplifying the logo and reducing the number of colors to a unique blue strengthens and unifies the overall brand presentation.
An excerpt from the updated brand style guide.
Iconography and Secondary Visual Devices
LinkedIn page icon
YouTube icon
The sail device enables an improved recall of the brand moniker and progressive, forward-thinking values across a variety of applications.
Tagline Device Specification
An example of a right-aligned application of the brand shorthand and tagline in a lockup with a phrase. This versatile system allows for a distinctive accent regardless of the length of text or alignment in a visual context.
Content Strategy & Visual Style Definition
Progressive, critical infrastructure imagery that speaks to the target audiences from the enterprise to agriculture, defense, and government sectors.
Storytelling
Web, Direct Email & Social Media Activation
YouTube & LinkedIn
Publication Design System
Used for white papers and 1-sheeters we set up a linked template system to govern document styles to significantly reduce production time.
Email Marketing Support
Branded Apparel
Pop-Up Marketing Signage
Brand Extension
Custom iconography for day and night mode applications in the Starlight UI.
