From physical and digital products, services, and experiences to storytelling, we design unique and effective solutions for brands, people, and the planet.
We devise systems.
Deploy
Inspired by effectiveness - a trait they credit their hero General Patton with, Deploy was born as a best-of-class product in any category. American-owned and made, it is meant to be bold and stand tall and represent a military-grade germ defense perimeter - like an invisible but very real force field of sorts. The idea of urgency combined with the notions of efficacy and blunt force power added to the very real need to differentiate in the retail isle necessitated the eventual choice for the coral neon as the vibrating and singular signature brand color.
Avalon Derma
A new skincare line for Riyadh’s fastest-growing beauty and personal care manufacturer Avalon injects vibrancy into an otherwise harsh, muted and often chromatically-challenged ambiance of the desert, serving as a respite from the everyday. It is at once utilitarian and minimalist while conveying cosmopolitan modernist confidence rarely seen in the native Saudi brandscape.
C3
Introducing the C3 - a Curcumin, Crocus, and CBD Complex. This extraordinary new food supplement with vitamins, choline, minerals, and plant extracts is made by Kannaswiss - a cannabis innovator from Switzerland.
In order to maximize visual and storytelling impact, we devised a solution inspired by the marriage of the naturally occurring color spectrum with the wellness-enhancing promise of “flowing” through one’s day to arrive at a 360-degree labeling solution. The result is effortlessly Swiss while remaining fresh.
Ottolinger + Kannaswiss
In another first, we created a Swiss premium CBD-infused lipstick for an exciting Ottolinger + Kannaswiss collaboration. Launching at Paris Fashion Week this fall during the Ottolinger SS 20 collection show, the long-wearing silky satin lipstick comes in Sakura Sunset and is inspired by the post-apocalyptic punk heroine Tank Girl.
Maison Te Mata
A complete, unisex clean beauty line from LA. For modern nomads. Stay tuned for launch in 2020!
OX
Nanoxidil-powered hair styling and scalp care kit for men. Virility, vitality, volume. Stylish, professional grade tools for everyman’s bathroom. Not your dad’s hair club.
Excerpts from the design brief.
A name and identity system that speaks volume, speed, and professional power.
Bold, not bald.
Complete care kit.
Kannaswiss
Haloing off the Swiss school of modern graphic design we forged an identity that is at once accessible and inviting while also being reliably “pharmaceutical” in order to communicate the brand’s promise and the related value system and the premium price positioning of their expanding line of CBD-enhanced products.
An excerpt from the design brief.
Wellness is central to the brand promise.
The “plus” monogram device is loaded with meaning.
Subliminal promise of comprehensive lifestyle support implied and expressed.
The first SKU that launched the medicinals category.
An ever-expanding number of SKUs.
Bagasse fiber mesh molds echo the values of the brand.
Attention to detail is endemic.
A custom mold for the most Swiss of all chocolates.
Retail facade elevation prototype reinforces the underlying Swissness.
Modular expo system that packs flat for a life on the road.
Comfortable, functional and modern.
Reusable totes from organic jute.
Organic cotton tees.
NØBO
Fight odor causing bacteria with the help of your microbiome. No more B.O. Even less B.S.! All natural probiotic deodorant for all. The brief was about as minimalist as a designer could hope for in both its limitations and its possibilities in terms of being able to strip things down to the basics - an inspiration for the brand and the product from the formulation of all natural essential oils and ingredients with probiotics to how it will help expand the possibilities of probiotics as a platform for continued development for other personal hygiene and beauty products.
Secondary logo style for digital use.
Zero odor emission promise is embedded.
Peter Coppola
Let's iron things out wit this new straightening iron from Peter Coppola - a Personal Brands brand.
And redesign of the entire line followed.
