NØBO
Fight odor causing bacteria with the help of your microbiome. No more B.O. Even less B.S.! All natural probiotic deodorant for all. The brief was about as minimalist as a designer could hope for in both its limitations and its possibilities in terms of being able to strip things down to the basics - an inspiration for the brand and the product from the formulation of all natural essential oils and ingredients with probiotics to how it will help expand the possibilities of probiotics as a platform for continued development for other personal hygiene and beauty products.
Secondary logo style for digital use.
Zero odor emission promise is embedded.
Honest Tea
Honest Team launched The Great Recycle in New York’s Times Square with the goal of helping to boost national recycling rates. The experiential tour has since visited 20 states and recycled more than 540,000 beverage containers. Ryan Smith directed and produced a series of videos for the event, including the brand storytelling through a stop-animation journey of a bottle through its recycling lifecycle and coverage of the event itself.
Shouk
Picture an all-vegetarian Israeli market. We did. Marrying the din of an open air market pita stand with a reliable bag of found objects we created an environment that communicates the essence of the bazaar while providing for a delightful discovery of another side of the greater Middle Eastern cuisine that goes well beyond falafel. Try the cauliflower!
Excerpts from the design inspiration deck.
Functional signage built from scraps.
Window signage.
Keeping a low carbon footprint wherever possible is core to the brand.
A modular menu system built entirely by hand of found objects.
Dimensionalizing the brand.
Peter Coppola
Let's iron things out wit this new straightening iron from Peter Coppola - a Personal Brands brand.
And redesign of the entire line followed.
CAVA
Together with Peter Hapstak of HD+ we forged a unique identity for this hyper successful fast casual dining brand from suburban Maryland presently taking over the nation.
Ryan Smith was the creative director and producer behind their first piece of video storytelling CAVA: A Culture, Not A Concept.
Sustainability goals are reflected as essential to operations.
Brand messaging embedded.
A customer-friendly ordering process.
Another Cava has been opened to the delight of many.
Kicksback (Nike Adventure Club)
When Nike Innovation's Nexus project approached Alphaforms about creating a life-like, high-resolution e-commerce application in order to test a business plan. We worked as a subset of the Peer Insight team in order to create the solution which succeeded in several key performance categories including qualifying for continued funding by the internal VC board. The end product of that collaboration is now known as the Nike Adventure Club. You know, for kids.
Shoelace-inspired identity.
Working with Peer Insight we co-created and collaborated with Nike in order to validate the use cases and build a beautiful alpha experience, end to end.
CHOPT
What had once been one of the most creative salad companies in the world and then lost their focus became whole again after their spiritual and visual face-lift. We brought back the wanderlust and “transportability” as expressions of the brand and the rational foundation on which to both simplify and expand their offering.
Revised logotype absorbed the 90’s throwback runaway chopper with the device user in mind.
A revised manifesto to advertise a renewed commitment to innovation.
Storytelling begins at the doorstep with a map of suppliers local to a given store.
Modular digital menu system that integrates with POS and brand website.
A prototype of an RFID-enabled reusable bowl.
sweetgreen
Sweetgreen brand story video
The spring from whence it all sprung… we did their original brand identity, retail design (in collaboration with CORE Architecture & Design), digital and visual storytelling for several years to prepare Sweetgreen for national expansion. The videos including “meet the farmer” series, sweetlife sessions, sweetlife festival branding + doc, and individual digital releases were directed + produced by our own Ryan Smith.
Sweetpress introductory campaign video.
Sweetlife music and food festival full length documentary.