Mastercard

Mastercard - Commerce for Every Device

The more connected the world becomes, the easier it should be to connect with what matters most. Mastercard continues to innovate secure and seamless digital solutions across devices to meet your everyday needs.

Directed/Edited by our own Ryan Smith

Honest Tea

Honest Team launched The Great Recycle in New York’s Times Square with the goal of helping to boost national recycling rates. The experiential tour has since visited 20 states and recycled more than 540,000 beverage containers. Ryan Smith directed and produced a series of videos for the event, including the brand storytelling through a stop-animation journey of a bottle through its recycling lifecycle and coverage of the event itself.

CAVA

Together with Peter Hapstak of HD+ we forged a unique identity for this hyper successful fast casual dining brand from suburban Maryland presently taking over the nation.

Ryan Smith was the creative director and producer behind their first piece of video storytelling CAVA: A Culture, Not A Concept.

Sustainability goals are reflected as essential to operations.

Brand messaging embedded.

A customer-friendly ordering process.

Another Cava has been opened to the delight of many.

sweetgreen

Sweetgreen brand story video

The spring from whence it all sprung… we did their original brand identity, retail design (in collaboration with CORE Architecture & Design), digital and visual storytelling for several years to prepare Sweetgreen for national expansion. The videos including “meet the farmer” series, sweetlife sessions, sweetlife festival branding + doc, and individual digital releases were directed + produced by our own Ryan Smith.

Sweetpress introductory campaign video.

Sweetlife music and food festival full length documentary.