Sticky Fingers
“No butter way to bake a mess” is what we said when we first accepted the opportunity to create a foundation for the next level of growth for a legendary DC-area vegan brand founded by reality baking celebrity Doron Petersan.
Together, we re-imagined Sticky Fingers as a unified and highly visual but also coordinated offering of products and services offered some offered only locally and others nationally, some online while others in brick-and-mortar settings. This means we truly began from scratch.
Starting from the joyful color scheme and friendly typography style the resulting image is accessible, fun, playfully humorous, and inclusive in presentation and tone with an emphasis on delivering bespoke-like luxury and superior performance all while reducing waste and increasing compostability and compatibility with local recycling stream.
Visit the Bakery Website
Visit the Diner Website
A palette that doesn’t take itself too seriously and vibrant graphic patterns that map to product categories work together to create a quirky but accessible DIY mood.
The flexible pouch is a high-resolution medium with a relatively low waste profile. 100% recyclable and modular by design.
Wholesale multi-packs.
The “hat box” for gifting and kits.
A branded mailer system.
The Sticky Card gift card.
Printed collateral system evokes the nostalgia of old-timey postcards.
Holiday gifting kits. And more!
Kicksback (Nike Adventure Club)
When Nike Innovation's Nexus project approached Alphaforms about creating a life-like, high-resolution e-commerce application in order to test a business plan. We worked as a subset of the Peer Insight team in order to create the solution which succeeded in several key performance categories including qualifying for continued funding by the internal VC board. The end product of that collaboration is now known as the Nike Adventure Club. You know, for kids.
Shoelace-inspired identity.
Working with Peer Insight we co-created and collaborated with Nike in order to validate the use cases and build a beautiful alpha experience, end to end.
